Mielle Benefits For Black Hair

After a wave of white influencers began singing the praises of the brand’s Rosemary Mint Scalp & Hair Strengthening Oil to millions of their TikTok followers, Black social media users became concerned that Mielle would shift focus away from their audience.

Luckily, co-founder Monique Rodriguez says the company has no plans to change the formula of its coveted product. She advises other entrepreneurs to “lean into your customer base” through prototype testing, in-person and virtual market research, surveys and more.


One of the best ways to nourish your hair is by eating healthy foods. Try to include Omega-3 fatty acids, dark leafy greens and plenty of water in your diet to keep your scalp and strands happy.

Another great way to nourish your hair is by using a product that contains natural ingredients, like Mielle’s Rosemary Mint Oil. This product uses a blend of oils to nourish the scalp and encourage hair growth, including peppermint oil for its cooling properties, and other common oils such as coconut and almond.

This product can be purchased at most beauty stores, including online retailers such as Amazon, Sally Beauty and Walmart. It’s also available as part of the brand’s Pomegranate & Honey Collection, which was designed to cater to textured hair. The set includes a moisturizing and detangling sulfate-free shampoo, leave-in conditioner, curl smoothie, nourishing moisturizer, twisting custard, curl refresh spray and super hold edge gel. Those who purchase this set will receive a 10% discount on future orders.


A diet rich in fruits, vegetables and healthy fats can help keep your hair hydrated from the outside. Try incorporating avocados, mangoes and bananas to your meal plan for extra nourishment. You can also add fatty fish like salmon and trout to your diet to improve moisture levels in your hair.

This brand was created by entrepreneur Monique Rodriguez, a registered nurse and mother of two. It is known by many in the textured hair community for providing healthy products with natural ingredients that deliver results. Rodriguez is excited to see her creation grow under the umbrella of P&G, as she believes this will give her team greater access to resources to support the brand’s mission.

In recent days, Mielle Organics rose to popularity when a popular Tiktok influencer praised their Rosemary Mint Oil on social media. This sparked backlash from people with textured hair, as they felt it was unfair for someone with straight hair to endorse a product that is intended for them.


It’s no secret that hair oils can help strengthen strands of all textures and types. They also can help nourish the scalp, thereby encouraging healthy hair growth. But the Rosemary Mint Scalp and Hair Strengthening Oil from Mielle Organics goes a step further by combining peppermint, rosemary, and biotin (aka vitamin B7) with coconut and babassu seed oils to promote healthier hair.

This formula can be applied as a pre-shampoo treatment or as a leave-in conditioner to keep hair moisturized throughout the day. It can even be used as a detangling aid to make combing through kinky, coily hair much easier.

Mielle was founded by entrepreneur Monique Rodriguez in 2014 and quickly became a go-to for people with textured hair, with some products being specifically designed for 4C curls. That’s why some TikTokers are upset when white influencers like Alix Earle herald the product in videos, as they feel that it could potentially skew their perception of the product’s effectiveness.


Mielle Rosemary Hair Oil has become a must-have for many people with natural hair textures. Created by entrepreneur Monique Rodriguez, Mielle is largely known for its products made specifically for Black women’s 4C curls. That’s why some Black people are upset by white women like TikTok creator Alix Earle raving about the product. Earle’s video has over five million views and encouraged other TikTok users to post their own videos about the product. Unfortunately, these users often use the oil incorrectly and may not be reaping the benefits that Mielle describes.

The company’s founder, Monique Rodriguez, recently sold her business to P&G Beauty, which has caused some controversy among Black Twitter users who worry that the brand will stop making its products accessible to Black consumers. They point to other Black-owned beauty brands that have been sold to non-Black companies and changed their formulas after a sale. But, despite these concerns, Rodriguez says she’s excited about the opportunity to expand the brand.