Klaviyo Benefits For Shopify Businesses

Klaviyo is a marketing automation platform that automates email and SMS campaigns. It has over 70,000 paying customers and is one of the most popular tools in the industry.

It has deep integration with Shopify to help vendors build abandoned cart emails and deliver post-purchase engagement campaigns. It can also personalize product recommendations.

It’s easy to use

In this day and age, with social media giants using their power to decide who gets the spotlight, ecommerce companies need tools that allow them to keep a connection with customers and build lasting relationships.

A great ecommerce marketing software like Klaviyo provides all the tools you need to send targeted and personalized messages that will drive revenue. It allows you to automate workflows based on customer behavior, track performance metrics and optimize campaigns over time.

It also has a host of email segmentation options, including VIPs, engaged customers, churn risk and more. It’s important to use these features properly in order to reach the most qualified audience possible.

The ability to automatically add predictive data into your CRM helps you create highly personalized and timely campaigns, ensuring that customers receive messages at the right time and location. The platform also predicts customer lifetime value, purchase date and likelihood of churn.

It’s affordable

The email marketing software’s pricing plan is affordable, and it doesn’t include any setup fee or monthly charges. This makes it the ideal choice for small businesses and boutique eCommerce stores that need a reliable tool to grow their business.

Klaviyo offers several tiers of email and SMS marketing plans, each with different levels of features. The free plan allows you to send up to 250 emails per month, while the paid plans start from $20/month for 500 contacts and go up to $1,700/month for 150k contacts.

With a strong focus on ecommerce, Klaviyo offers advanced automation and analytics features that can improve your sales and customer retention. For instance, its behavior-based email automation lets you use event data to craft personalized campaigns that convert.

The email platform also provides advanced marketing automation options like drip campaigns, which automatically send messages at specific touch points. These messages can be triggered by customer actions, such as product views or abandoned carts. It also offers A/B testing features to help you identify the best performing emails.

It’s powerful

Klaviyo is a powerful marketing platform that can help Shopify stores improve customer engagement, conversions, and overall revenue. It offers many benefits, including detailed analytics and reporting, easy integration with e-commerce platforms, and a streamlined email marketing strategy.

Klaviyo’s product recommendations feature allows ecommerce stores to personalize their emails by sending specific offers to customers based on their past purchases and shopping behavior. This type of personalized email can increase conversions and customer loyalty.

It also makes it easier for ecommerce stores to develop an omnichannel marketing strategy. Creating dynamic campaigns that move customers from one channel to the next can create a cohesive experience and keep them engaged with your business.

Although Klaviyo is a powerful tool, it can be complicated for inexperienced users to master. However, a seasoned Klaviyo specialist or email marketing agency can help you develop an effective omnichannel strategy.

It’s flexible

For example, if you want to thank your customers for a recent purchase or a sign-up to your newsletter, you can send them a text message.

Alternatively, if you’re looking to build a more engaged audience, Klaviyo can help you create campaigns that target specific groups of customers. This means that you can customize your content and offer specific products or services to each group.

You can also create workflows that automatically send emails to specific people after certain events. These can include purchases, subscriptions, or contests.

Additionally, you can track customer engagement with your emails using tracking links and tags. This can give you valuable insights into how your emails are performing and how you can improve them.

On top of all these great benefits, Klaviyo employees can take advantage of their wellness reimbursement program. This allows them to get reimbursed for gym memberships, home exercise equipment, massages, nutritional advice, financial counseling, and more!